If the "official" start of this holiday shopping season is any indication, this year will be one for the history books.
From Thanksgiving Day through Cyber Monday, records were smashed. More than $3 billion was spent online, an increase of nearly 12% from the year before.
Two of e-commerce's heaviest hitters reported large mobile crowds: Amazon reported that 70% of its Thanksgiving Day web traffic was mobile, while Target pegged its mobile traffic at 60%, suggesting that a lot of folks were "multitasking" while eating turkey and watching football (in my case, the Pittsburgh Steelers).
Most importantly, spending patterns confirmed our very bullish outlook on e-commerce in general and mobile retail in particular; shoppers on both Black Friday and Cyber Monday forked over more than $1.1 billion each day, via smartphones mostly.
We've been recommending profitable e-commerce and mobile plays like Apple Inc. and PayPal Inc. to my Private Briefing readers since soon after we started publishing in 2011. I "walk the walk and talk the talk," so naturally I'm more than comfortable spending money online, whether I'm on a PC or a smartphone.
But when it comes to planning how I spend, I take a decidedly low-tech approach. Every holiday season, you'll find me at my kitchen table with a very un-cutting-edge pen and paper, writing out a list of gifts I'd like to get my loved ones. I've done it for years, ever since I was a kid.
And, since I love making money as much as the next guy, I like to pick gifts that I'm sure will "keep on giving" to my friends and relatives.
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